Company News

Nyx Cosmetics Expands Retail Presence

Adds space in Ulta, expands to Nordtrom, going international.

Author Image

By: TOM BRANNA

Editor

Nyx Cosmetics has increased its store placement to coincide with the launch of its Spring 2012 assortment. On the heels of a successful year, which included growth in professional, domestic chain, and international channels as well as social media expansion, this additional placement along with the newly launched branding campaign will further strengthen brand recognition and awareness, according to the company. The firm will target expansion within their core professional beauty trade outl...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters